The Real Narrative blog
Essays on the drivers of an engaged audience: Content strategy. Brand strategy. Research. Channel strategy. Content delivery. Measurement. Agility.
Ways of working
How to kill productivity:
Advice from the CIA
Why does a how-to sabotage manual from WWII sound ... oddly familiar?
Read the post
Content strategy
AI has unique risks for Communications
What happens when you're churning out content that "sounds OK"?
Read the post
Content strategy
Content clarity:
The Wikipedia test
An easy way to tell the difference between clear writing and marketing fluff
Read the post
Research
The business case for employee experience
A good employee experience is good for your business. Here's the data.
Read the post
Customer experience
Customer experience blocker: The org chart
Understanding your project's requirements is a must -- but it's only half the battle.
Read the post
