Current state assessment
What’s working? What challenges are you facing?What does your data say – and how reliable is it?
Brand strategy
Who are you? How do you show up to your audiences? Do your identity and promise support your business goals?
Audience research
What do your audiences – customers, employees, investors, communities, the media – think and want?
Messaging framework
What’s your core brand promise? What secondary messages and proof points support it? Do you believe it?
Audience strategy
How do you engage and benefit each audience in ways that reinforce your brand identity and messaging?
Channel strategy
Where and how can you best reach each audience? And how do you make sure your messages to different audiences tell a unified story?
Content creation + delivery
Does your content truly bring all your research and thinking to life? Do you have standards and governance to make sure?
Measurement + iteration
Do the narrative and its execution support your business goals? Can you prove that it’s working – and see where it isn’t? Can you learn and respond quickly?
